West Coast BBQ Championships is proud to announce an official name change for our Mystery Meat category.  From this moment forward, this contest category shall be formally known as the “Safeway Rancher’s Reserve® beef Competition”. While the contestants will still not know what cut of meat they will be cooking until just hours before turn in, they can now rest easy that they will be cooking with the best beef on the market – Safeway Rancher’s Reserve® beef.

Safeway Rancher’s Reserve® beef is Naturally aged beef. Because you can’t rush greatness. Once we choose beef that’s good enough to be Rancher’s Reserve®, it is naturally aged to tender perfection. This process improves the beef, so you can enjoy the rich, buttery texture and flavor of the meat, a difference you can taste. And after one bite of our tender beef, we’re sure you’ll agree that good things come to those who wait. Our ranchers are committed to bringing you trusted beef that comes exclusively from the USA. We believe the wide open space of America’s plains yields the best tasting, highest quality beef in the world. Our standards for quality and safety are unmatched, so you can always feel confident serving Rancher’s Reserve beef, and we guarantee you’ll enjoy it’s melt-in-your-mouth juicy tenderness.